{"id":109592,"date":"2026-07-26T09:34:12","date_gmt":"2026-07-26T02:34:12","guid":{"rendered":"https:\/\/www.olx.co.id\/news\/?p=109592"},"modified":"2026-07-26T09:34:12","modified_gmt":"2026-07-26T02:34:12","slug":"rabbit-and-wheels-garansi-seumur-hidup","status":"publish","type":"post","link":"https:\/\/www.olx.co.id\/news\/rabbit-and-wheels-garansi-seumur-hidup\/","title":{"rendered":"Mengupas Keunikan Rabbit & Wheels: Tukar Jaket Gratis Hingga Ambisi Tembus Standar Eropa"},"content":{"rendered":"

Bukan sekadar jualan jaket, Rabbit & Wheels garansi seumur hidup hingga ganti jaket baru jika kecelakaan. Simak rahasia suksesnya di sini!<\/strong><\/em><\/p>\n

OLX News<\/b> – Ada yang unik dari strategi bisnis merek apparel motor lokal asal Bandung, <\/span>Rabbit & Wheels<\/b>. Alih-alih berambisi menjadi merek yang paling bagus atau tak tertandingi di pasaran, mereka justru menargetkan hal lain: menjadi merek yang paling dicintai oleh konsumennya.<\/span><\/p>\n

Strategi ini bukan sekadar omong kosong. Ibam Octria, pemilik Rabbit & Wheels, menerapkan langkah bisnis yang jarang dilakukan oleh merek mana pun, yaitu memberikan layanan purnajual yang sangat memanjakan pelanggan.<\/span><\/p>\n

\n
Apparel Motor Lokal Berkualitas Dunia, Rabbit & Wheels, Siap Rilis Aplikasi Bertabur Untung<\/strong><\/span><\/a><\/h6>\n<\/blockquote>\n

“Kami tidak ingin menjadi <\/span>brand<\/span><\/i> yang paling baik, kami ingin menjadi <\/span>brand<\/span><\/i> yang paling dicintai. Kalau bicara <\/span>unique selling point<\/span><\/i>, kami adalah <\/span>brand<\/span><\/i> yang lebih banyak memberi daripada yang diberi oleh konsumen. Contohnya, pelanggan dapat mencuci jaket gratis selama sebulan. Kalau ada ritsleting atau kancing rusak, itu diperbaiki dengan garansi seumur hidup,” jelas Ibam, Sabtu (25\/7\/2026) di Kuningan, Jawa Barat.<\/span><\/p>\n

\"Rabbit<\/p>\n

Layanan ekstrem lainnya akan segera berlaku saat aplikasi resmi Rabbit & Wheels meluncur. Ibam menjelaskan, anggota resmi yang terdaftar di aplikasi berhak mendapat penggantian satu buah jaket baru secara gratis apabila mereka mengalami musibah kecelakaan saat berkendara.<\/span><\/p>\n

Kedekatan emosional ini membuat Rabbit & Wheels memiliki basis penggemar yang sangat solid, yang kerap disapa dengan sebutan “Bunnies”. Nama ini diambil dari filosofi kelinci yang melambangkan anak laki-laki, dipadukan dengan kata <\/span>Wheels<\/span><\/i> (roda) yang bermakna rezeki yang terus berputar bagi perusahaan maupun konsumen.<\/span><\/p>\n

“Riders itu kan mencari silaturahmi. Nilai emosional itu yang kita bangun. Rabbit & Wheels itu tidak dipilih konsumen, tapi kita yang memilih konsumen. Makanya <\/span>Bunnies<\/span><\/i> itu sifatnya <\/span>friendly<\/span><\/i>, <\/span>fun<\/span><\/i>, dan pada akhirnya menjadi <\/span>family<\/span><\/i>,” tuturnya.<\/span><\/p>\n

\n
Tampil Lebih Gaya, Yamaha Rilis Apparel Spesial Edisi Terbatas<\/strong><\/span><\/a><\/h6>\n<\/blockquote>\n

Bicara soal persaingan, Ibam menegaskan bahwa kompetitor utama Rabbit & Wheels bukanlah sesama merek lokal, melainkan produk-produk impor. Ia menganggap sesama penggiat lokal sebagai rekan yang menghidupkan ekosistem otomotif di Indonesia.<\/span><\/p>\n

Untuk bisa bersaing dengan produk impor, Rabbit & Wheels tidak hanya mengandalkan desain yang keren dan harga yang terjangkau, tetapi juga fokus pada keamanan. Ke depannya, mereka berambisi untuk mendaftarkan produk pelindung (<\/span>protector<\/span><\/i>) mereka agar lolos standar keamanan internasional.<\/span><\/p>\n

“Barometer di apparel motor ini kan standar CE (Eropa), beda dengan helm yang patokannya SNI. Padahal material pelindung kita sudah sama dengan produk luar. Ini yang sedang kita ajukan dan uji terus agar bisa mengejar standar tersebut,” pungkas Irvan. (Z)<\/strong><\/span><\/p>\n

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Dapatkan informasi menarik lainnya di\u00a0OLX<\/a>. Download aplikasinya di\u00a0Play Store<\/a>\u00a0atau\u00a0App Store<\/a><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Bukan sekadar jualan jaket, Rabbit & Wheels garansi seumur hidup hingga ganti jaket baru jika kecelakaan. Simak rahasia suksesnya di sini! OLX News – Ada yang unik dari strategi bisnis merek apparel motor lokal asal Bandung, Rabbit & Wheels. Alih-alih berambisi menjadi merek yang paling bagus atau tak tertandingi di pasaran, mereka justru menargetkan hal […]<\/p>\n","protected":false},"author":6,"featured_media":109593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109,8602],"tags":[24118,24119,24111,24120,15426,24122,24121],"class_list":{"0":"post-109592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-produk-2","8":"category-produk-dan-aftermarket","9":"tag-apparel-motor","10":"tag-garansi-jaket-motor","11":"tag-irvan-octria","12":"tag-komunitas-bunnies","13":"tag-rabbit-wheels","14":"tag-rabbit-wheels-garansi-seumur-hidup","15":"tag-standar-keselamatan-motor"},"acf":[],"aioseo_notices":[],"wp:featuredmedia":[{"id":109593,"date":"2026-07-26 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