{"id":11160,"date":"2022-01-16T01:48:46","date_gmt":"2022-01-15T18:48:46","guid":{"rendered":"https:\/\/news.olx.co.id\/?p=11160"},"modified":"2022-01-16T01:48:47","modified_gmt":"2022-01-15T18:48:47","slug":"kunci-sukses-daihatsu-jualan-mobil-di-indonesia-selama-2021","status":"publish","type":"post","link":"https:\/\/www.olx.co.id\/news\/kunci-sukses-daihatsu-jualan-mobil-di-indonesia-selama-2021\/","title":{"rendered":"Kunci Sukses Daihatsu Jualan Mobil di Indonesia Selama 2021"},"content":{"rendered":"\n

Daihatsu <\/a>Indonesia berhasil jadi merek mobil terlaris kedua Indonesia. Daihatsu mengklaim posisi kedua ini sudah terjadi selama 13 tahun berturut-turut sejak 2009.<\/p>\n\n\n\n

Menurut Marketing & Customer Relations Division Head<\/em> PT Astra International Daihatsu Sales Operation (AI-DSO) Hendrayadi Lastiyoso, posisi kedua Daihatsu dibuktikan dengan penjualan ritel Daihatsu tembus 151.107 unit, dengan market share<\/em> sebesar 17,5 persen.<\/p>\n\n\n\n

\u201cSemoga capaian positif ini dapat terus berlangsung, dan pasar otomotif nasional tahun 2022 ini dapat terus bergairah,\u201d ungkap Hendrayadi saat virtual conference beberapa waktu lalu.<\/p>\n\n\n\n

Berdasarkan catatan Daihatsu, pencapaian di tahun 2021 jadi lebih baik dibandingkan tahun 2020. <\/p>\n\n\n\n

Lihat saja, apabila tahun 2021 penjualan nasional tembus 863 ribu unit atau naik 49,2 persen, maka tahun 2020 hanya sekitar 578 ribu unit.<\/p>\n\n\n\n

Sejalan dengan kenaikan pasar, penjualan ritel (dealer ke konsumen) Daihatsu mengalami kenaikan menjadi 151 ribu unit atau naik 51,1 persen dibandingkan tahun 2020 lalu sekitar 100 ribu unit.<\/p>\n\n\n\n

Dalam hal market share<\/em>, penjualan ritel Daihatsu juga mengalami kenaikan menjadi 17,5 persen, atau naik sebesar 0,2 persen dibandingkan tahun 2020 lalu sebesar 17,3 persen.<\/p>\n\n\n\n

Kunci sukses <\/h2>\n\n\n\n

Jika melihat tingginya penjualan Daihatsu selama tahun 2021, ternyata ada beberapa faktor.<\/p>\n\n\n\n

Pertama, rangsangan penjualan mobil jadi meningkat berkat dukungan pemerintah terhadap industri otomotif melalui diskon Pajak Penjualan atas Barang Mewah  (PPNBM) Ditanggung Pemerintah yang berlangsung sejak Maret-Desember 2021.<\/p>\n\n\n\n

Faktor kedua, sepanjang tahun 2021, meski masih di tengah pandemic, namun sejumlah produk baru meluncur. <\/p>\n\n\n\n

Termasuk Daihatsu yang menghadirkan Rocky (April), Terios Eco Idle (September), dan All New Xenia (November).<\/p>\n\n\n\n

Selama tahun 2021, terdapat 10 model teratas mobil berpenumpang paling laris, yang 50 persen di antara model tersebut merupakan hasil produksi ADM (PT Astra Daihatsu Motor).<\/p>\n\n\n\n

Ya, beberapa mobil yang digarap Daihatsu namun berlabel Toyota yaitu Avanza, Rush, dan Calya untuk brand<\/em> Toyota, serta Sigra, dan Ayla untuk brand Daihatsu.<\/p>\n\n\n\n

Bukan Xenia, Ini Mobil Terlaris Daihatsu<\/h2>\n\n\n\n

Nama Daihatsu Xenia memang sudah sangat dikenal masyarakat Indonesia. Akan tetapi, dalam hal penjualan ternyata mobil paling laris Daihatsu adalah Gran Max Pick Up dengan penjualan sekitar 39 ribu unit,<\/p>\n\n\n\n

Diposisi berikutnya adalah Sigra sekitar 38 ribu unit, disusul model Daihatsu lainnya, yaitu Ayla 20,8 ribu unit, Terios 18,8 ribu unit, Grand Max Minibus 12,3 ribu unit.<\/p>\n\n\n\n

Adapun posisi Daihatsu Xenia ada di urutan keenam, dengan catatan penjualan 11,4 ribu unit, lalu Rocky 7 ribu unit, Luxio 2,5 ribu unit, dan Sirion sekitar 600 unit.<\/p>\n\n\n\n

OLXers yang ingin berencana jual mobil lama kalian bisa langsung ke\u00a0OLX Autos<\/a>\u00a0#JUJURLYAMAN.<\/p>\n","protected":false},"excerpt":{"rendered":"

Daihatsu Indonesia berhasil jadi merek mobil terlaris kedua Indonesia. Daihatsu mengklaim posisi kedua ini sudah terjadi selama 13 tahun berturut-turut sejak 2009. Menurut Marketing & Customer Relations Division Head PT Astra International Daihatsu Sales Operation (AI-DSO) Hendrayadi Lastiyoso, posisi kedua Daihatsu dibuktikan dengan penjualan ritel Daihatsu tembus 151.107 unit, dengan market share sebesar 17,5 persen. […]<\/p>\n","protected":false},"author":1,"featured_media":9450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[142],"class_list":{"0":"post-11160","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-berita","8":"tag-daihatsu"},"acf":[],"aioseo_notices":[],"wp:featuredmedia":[{"id":9450,"date":"2021-11-11 23:33:15","slug":"all-new-daihatsu-xenia","type":"attachment","link":"https:\/\/www.olx.co.id\/news\/giias-2021-saksi-peluncuran-daihatsu-xenia-generasi-tiga\/all-new-daihatsu-xenia\/","title":{"rendered":"All New Daihatsu Xenia"},"author":"1","caption":{"rendered":"All New Daihatsu Xenia dengan beragam perubahan akhirnya resmi meluncur diajang GIIAS 2021. (Herdi Muhardi)"},"alt_text":"Daihatsu Xenia Generasi Ketiga: Harga dan 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