{"id":13047,"date":"2022-06-04T09:48:47","date_gmt":"2022-06-04T02:48:47","guid":{"rendered":"https:\/\/news.olx.co.id\/?p=13047"},"modified":"2022-06-04T22:15:30","modified_gmt":"2022-06-04T15:15:30","slug":"cara-daihatsu-kembalikan-pamor-sirion-di-indonesia","status":"publish","type":"post","link":"https:\/\/www.olx.co.id\/news\/cara-daihatsu-kembalikan-pamor-sirion-di-indonesia\/","title":{"rendered":"Cara Daihatsu Kembalikan Pamor Sirion di Indonesia"},"content":{"rendered":"\n

Daihatsu <\/a>Sirion terbaru akhirnya dirilis untuk pasar Indonesia. Mobil yang masuk segmen city car ini diklaim telah mengalami penyegaran seperti pada bagian eksterior, interior maupun fitur.<\/p>\n\n\n\n

Kehadiran New Daihatsu Sirion ini mendapatkan sorotan, pasalnya mobil yang dibawa utuh oleh PT Astra Daihatsu Motor (ADM) dari Malaysia tersebut penjualannya tergolong kecil di Indonesia.<\/p>\n\n\n\n

Kecilnya penjualan Daihatsu Sirion rupanya tak dibantah Marketing and Customer Relations Division Head PT Astra International Daihatsu Sales Operation (AI-DSO) Hendrayadi Lastiyoso.<\/p>\n\n\n\n

Menurut Hendrayadi, penjualan city car di Indonesia sekitar 7-10 tahun lalu meyumbangkan 10 persen dari total pasar otomotif secara nasional. Namun, tidak dengan saat ini yang hanya menyisakan 1,5 persen. <\/p>\n\n\n\n

Bahkan, Daihatsu Sirion beberapa tahun lalu mampu menjual Sirion 150-200 unit per bulan. Hanya saja, selama pandemi merosot, jadi sekitar 50-70 unit per bulan.<\/p>\n\n\n\n

\u201cSaat ini pasar yang besar itu Low MPV, LCGC dan yang sedang tren itu Low dan Medium SUV,\u201d jelas Hendrayadi saat peluncurannya.<\/p>\n\n\n\n

Lantas apa alasan Daihatsu tetap menjual Sirion?<\/p>\n\n\n\n

\u201cSaat ini pasar city car hatchback ini kelihatannya akan segmented sekali. Konsumen segmen ini membutuhkan stylish, yang lebih baik ketimbang SUV, lalu mereka lebih membutuhkan mobil yang compact,\u201d kata Hendrayadi.<\/p>\n\n\n\n

\u201cSegmen konsumen seperti itu yang menurut saya beberapa tahun ke depan akan tetap seperti itu,\u201d sambung Hendrayadi.<\/p>\n\n\n\n

Memanfaatkan model Daihatsu Sirion facelift dengan ubahan ringan yang dilakukan, maka langkah tersebut diharapkan mampu mendongkrak kembali penjualannya mobil berkapasitas 3-4 penumpang di segmen city car.<\/p>\n\n\n\n

Daihatsu sendiri rupanya tidak muluk-muluk memasang target penjualan Sirion facelift, yaitu minimal 100 unit per bulan. <\/p>\n\n\n\n

Strategi Daihatsu <\/strong><\/h2>\n\n\n\n

Menyadari kecilnya pasar segmen city car, Daihatsu ternyata memiliki strategi untuk membuat pamor Sirion naik kembali.<\/p>\n\n\n\n

Hendrayadi menyebutkan, setidaknya ada tiga hal yang dilakukan, yaitu produk, harga dan promosi.<\/p>\n\n\n\n

\u201cKalau kita bandingkan dengan city car hatchback lain, fitur di Daihatsu Sirion facelift itu jauh lebih banyak dibanding model kompetitor lain,\u201d ujar Hendrayadi.<\/p>\n\n\n\n

\u201cSehingga kita berharap dengan produk improvement kali ini maka ini merupakan strategi untuk lebih meningkatkan pamor tadi dan lebih disukai lagi oleh target market kita,\u201d tambahnya<\/p>\n\n\n\n

Dari segi harga, kata Hendrayadi, jika dibandingkan dengan competitor yang hanya ada tiga brand menyasar segmen citycar, Daihatsu Sirion cocok untuk konsumen anak muda dan keluarga muda.<\/p>\n\n\n\n

\u201cDari sisi promosinya, kita sudah siapkan aktivitas iklan yang sesuai dengan tren saat ini, yang mengarah ke dunia metaverse,\u201d ucapnya. <\/p>\n\n\n\n

Dengan model facelift , Daihatsu juga akan melakukan promosi atau pameran di kota-kota besar yang berlangsung akhir Juni atau Juli 2022.<\/p>\n\n\n\n

OLXers mau cari mobil bekas berkualitas bisa lihat di OLX Autos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Daihatsu Sirion terbaru akhirnya dirilis untuk pasar Indonesia. Mobil yang masuk segmen city car ini diklaim telah mengalami penyegaran seperti pada bagian eksterior, interior maupun fitur. Kehadiran New Daihatsu Sirion ini mendapatkan sorotan, pasalnya mobil yang dibawa utuh oleh PT Astra Daihatsu Motor (ADM) dari Malaysia tersebut penjualannya tergolong kecil di Indonesia. Kecilnya penjualan Daihatsu […]<\/p>\n","protected":false},"author":1,"featured_media":13048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[142,804,1289,1295],"class_list":{"0":"post-13047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-berita","8":"tag-daihatsu","9":"tag-daihatsu-sirion","10":"tag-daihatsu-sirion-terbaru","11":"tag-sirion"},"acf":[],"aioseo_notices":[],"wp:featuredmedia":[{"id":13048,"date":"2022-06-04 09:47:54","slug":"daihatsu-sirion-facelift-2","type":"attachment","link":"https:\/\/www.olx.co.id\/news\/cara-daihatsu-kembalikan-pamor-sirion-di-indonesia\/daihatsu-sirion-facelift-2\/","title":{"rendered":"Daihatsu Sirion Facelift (2)"},"author":"1","caption":{"rendered":"Daihatsu Sirion Facelift meluncur di Indonesia. 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