{"id":3912,"date":"2021-10-14T06:50:44","date_gmt":"2021-10-14T06:50:44","guid":{"rendered":"http:\/\/tri-pc:8073\/olx-news\/2021\/10\/14\/jualan-online-jadi-strategi-jitu-honda-di-masa-pandemi-covid19-brio-jadi-penyelamat\/"},"modified":"2021-10-14T06:50:44","modified_gmt":"2021-10-14T06:50:44","slug":"jualan-online-jadi-strategi-jitu-honda-di-masa-pandemi-covid19-brio-jadi-penyelamat","status":"publish","type":"post","link":"https:\/\/www.olx.co.id\/news\/jualan-online-jadi-strategi-jitu-honda-di-masa-pandemi-covid19-brio-jadi-penyelamat","title":{"rendered":"Jualan Online Jadi Strategi Jitu Honda di Masa Pandemi Covid-19, Brio Jadi Penyelamat"},"content":{"rendered":"<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"color:#262626\"><span style=\"background-color:#ffffff\">Penjualan otomotif khususnya mobil di masa pandemi virus corona mengalami penurunan tajam. Bahkan bagi pabrikan mobil asal Jepang, <a href=\"https:\/\/www.olx.co.id\/mobil-bekas_c198\/q-honda-brio?utm_source=Microsite&#038;utm_medium=Article&#038;utm_campaign=&#038;utm_content=Mobil\">Honda<\/a>, selama April 2020 lalu penjualannya turun 82 persen jika dibandingkan\u00a0April 2020.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"color:#262626\"><span style=\"background-color:#ffffff\">Menurut Business Innovation, Sales, and Marketing Director PT Honda Prospect Motor Yusak Billy, pada Januari-April 2020, penjualan Honda secara retail sales mencapai 37.033 unit atau turun 27 persen, sedangkan dibandingkan periode yang sama di tahun lalu tembus 50.457 unit.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"color:#262626\"><span style=\"background-color:#ffffff\">\u201cTetapi kita harus tetap semangat karena ini adalah masa disruption. Pada bulan April penjualan masih didominasi oleh <a href=\"https:\/\/www.olx.co.id\/mobil-bekas_c198\/q-honda-brio?utm_source=Microsite&#038;utm_medium=Article&#038;utm_campaign=&#038;utm_content=Mobil\">Honda Brio<\/a> sekitar 50 persen kontribusinya. Kontribusi penjualan di bulan April yang kedua ada HRV sekitar 16 persen,\u201d ungkap Billy saat video conference beberapa waktu lalu.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"color:#262626\"><span style=\"background-color:#ffffff\">Billy rupanya tak mau ambil pusing dengan penurunan penjualan. Sebaliknya, menurut dia kondisi saat ini tidak hanya sekadar sebuah tantangan, tetapi juga membawa\u00a0 potensi ke depan yang lebih besar.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"color:#262626\"><span style=\"background-color:#ffffff\">Penjualan mobil di masa pandemi memang tampak tak bergairah. Bahkan Honda kini tak terlalu berambisi untuk menorehkan angka penjualan setinggi-tingginya.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"color:#262626\"><span style=\"background-color:#ffffff\">Sebaliknya, menurut Billy, Honda saat ini fokus pada pelayanan terhadap konsumen dan bisnis yang efficient dan juga dengan inovasi.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"color:#262626\"><span style=\"background-color:#ffffff\">\u201cSekarang juga new normal will come dan bisnis informasi itu harus tetap ada dan contingency plan dan survival mode. dimana kita lebih aktif ke penjualan secara online dan juga service yang biasanya offline ke dealer sekarang kita aktifkan Home Service dan Pick up Service, kalau itu membutuhkan servis yang besar,\u201d jelas Billy.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"color:#262626\"><span style=\"background-color:#ffffff\">Billy sendiri tak menampik, jika daya beli masyarakat selama pandemi berkurang. Sebab, lanjut Billy, saat ini masyarakat\u00a0 sedang prioritas terhadap kesehatan dan keamanan.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"color:#262626\"><span style=\"background-color:#ffffff\">\u201cJadi fokus kami tetap menghadirkan pelayanan untuk konsumen yang membutuhkan dan berkontribusi terhadap upaya menekan penularan virus corona dengan tetap berada di rumah,&#8221; tuturnya.<\/span><\/span><\/span><\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bagi pabrikan mobil asal Jepang, Honda, selama April 2020 lalu penjualannya turun 82 persen jika dibandingkan\u00a0April 2020.<\/p>\n","protected":false},"author":1,"featured_media":3913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-3912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-berita"},"acf":[],"aioseo_notices":[],"wp:featuredmedia":[{"id":3913,"date":"2021-10-14 06:51:05","slug":"085a9793-2ca1-42f1-9416-82fe5293eb5d","type":"attachment","link":"https:\/\/www.olx.co.id\/news\/jualan-online-jadi-strategi-jitu-honda-di-masa-pandemi-covid19-brio-jadi-penyelamat\/085a9793-2ca1-42f1-9416-82fe5293eb5d","title":{"rendered":"Jualan Online Jadi Strategi Jitu Honda di Masa Pandemi 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