Tahun 2020 dilewati oleh PT V-KOOL Indo Lestari sebagai distributor kaca film merek V-KOOL di Indonesia dengan berbagai olah strategi agar tetap bisa bertahan dari gelombang pandemi COVID-19 yang menghantam hampir seluruh lini perekonomian bangsa tanpa kenal ampun.\u00a0<\/p>\n
Di tengah kebiasaan baru masyarakat yang mulai mengarah kepada transaksi penjualan online, V-KOOL kemudian semakin memperkuat lini penjualan di platform e-commerce<\/em>.\u00a0<\/p>\n Dengan cara ini merek kaca mobil premium dengan tingkat awareness<\/em> tinggi di masyarakat ini bisa menjangkau konsumen secara lebih massive<\/em>.<\/p>\n Hal ini diakui Linda Widjaja, Vice President PT V-KOOL Indo Lestari beberapa waktu lalu dalam sebuah kesempatan media gathering<\/em> yang digelar secara virtual. Menurutnya dunia digital bukanlah hal yang baru, karena V-KOOL sendiri sudah menyelami bidang ini sekira tiga tahun lalu.<\/p>\n Dan terbukti, ini menjadi salah satu kunci sukses strategi V-KOOL menyiasati penjualan offline yang turun cukup drastis.<\/p>\n \u201cSepanjang tahun ini total penjualan mobil di Tanah Air turun hingga 50 persen. Di sektor penjualan retail kami hanya turun sebesar 12 persen, berkat strategi memperkuat penjualan online dan layanan home service<\/em>,\u201d ujar Linda.\u00a0<\/p>\n Dalam kesempatan tersebut, Linda juga berharap bahwa segmen otomotif di tahun depan bisa pulih dan kembali pada pencapaian di tahun lalu (2019).\u00a0\u201cProyeksi kami 2021 market<\/em> pulih ke level 75 persen dari pencapaian di 2019 kuartal kedua,\u201d harapannya.\u00a0<\/p>\n Meski ia mengakui bahwa tantangan tahun depan tidak akan mudah karena tentu persaingan pun semakin ketat.\u00a0<\/p>\n \u201cAkan ada kemungkinan produsen mobil akan lebih memilih paket kaca film yang lebih ekonomis. Makanya dalam hal ini kami merasa edukasi soal kualitas serta performa kaca film sangat penting untuk disampaikan kepada konsumen-konsumen, selain bicara soal merek dan juga soal pelayanan,\u201d sebutnya.<\/p>\n Tapi untuk menyikapi tantangan tersebut, Linda menyebut pihaknya sudah sangat siap. \u201cV-KOOL akan hadirkan lebih banyak pilihan kaca film kepada konsumen, mulai dari yang paling high-end<\/em> seperti yang ada sekarang, yakni V-KOOL Limited Edition<\/em>, sampai dengan produk yang lebih terjangkau seperti Silver Series dan OEM Series,\u201d pungkasnya.<\/p>\n V-KOOL sendiri di tahun ini merayakan usia perak, dimana sudah 25 tahun merek kaca film ini menjadi pilihan konsumen pemilik mobil di Indonesia.<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cV-KOOL akan hadirkan lebih banyak pilihan kaca film kepada konsumen, mulai dari yang paling high-end sampai dengan produk yang lebih terjangkau seperti Silver Series dan OEM Series.<\/p>\n","protected":false},"author":6,"featured_media":6136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109],"tags":[],"class_list":{"0":"post-6135","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-produk-2"},"acf":[],"aioseo_notices":[],"wp:featuredmedia":[{"id":6136,"date":"2021-10-14 07:39:00","slug":"51bd2f1d-2221-4bec-9863-c1ce6badbd44","type":"attachment","link":"https:\/\/www.olx.co.id\/news\/vkool-proyeksi-2021-market-kaca-film-pulih-75-persen-dari-pencapaian-2019\/51bd2f1d-2221-4bec-9863-c1ce6badbd44\/","title":{"rendered":"V-KOOL : \"Proyeksi 2021"},"author":"6","caption":{"rendered":""},"alt_text":"","media_type":"image\/jpeg","mime_type":"image\/jpeg","media_details":{"width":1120,"height":480,"file":"http:\/\/tri-pc:8073\/olx-news\/wp-content\/uploads\/2021\/10\/51bd2f1d-2221-4bec-9863-c1ce6badbd44.jpeg","filesize":105205,"sizes":{"medium":{"file":"51bd2f1d-2221-4bec-9863-c1ce6badbd44-300x129.jpeg","width":300,"height":129,"mime-type":"image\/jpeg","source_url":"https:\/\/www.olx.co.id\/news\/wp-content\/uploads\/2021\/10\/51bd2f1d-2221-4bec-9863-c1ce6badbd44-300x129.jpeg"},"large":{"file":"51bd2f1d-2221-4bec-9863-c1ce6badbd44-1024x439.jpeg","width":1024,"height":439,"mime-type":"image\/jpeg","source_url":"https:\/\/www.olx.co.id\/news\/wp-content\/uploads\/2021\/10\/51bd2f1d-2221-4bec-9863-c1ce6badbd44-1024x439.jpeg"},"thumbnail":{"file":"51bd2f1d-2221-4bec-9863-c1ce6badbd44-150x150.jpeg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.olx.co.id\/news\/wp-content\/uploads\/2021\/10\/51bd2f1d-2221-4bec-9863-c1ce6badbd44-150x150.jpeg"},"medium_large":{"file":"51bd2f1d-2221-4bec-9863-c1ce6badbd44-768x329.jpeg","width":768,"height":329,"mime-type":"image\/jpeg","source_url":"https:\/\/www.olx.co.id\/news\/wp-content\/uploads\/2021\/10\/51bd2f1d-2221-4bec-9863-c1ce6badbd44-768x329.jpeg"},"td_218x150":{"file":"51bd2f1d-2221-4bec-9863-c1ce6badbd44-218x150.jpeg","width":218,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.olx.co.id\/news\/wp-content\/uploads\/2021\/10\/51bd2f1d-2221-4bec-9863-c1ce6badbd44-218x150.jpeg"},"td_324x400":{"file":"51bd2f1d-2221-4bec-9863-c1ce6badbd44-324x400.jpeg","width":324,"height":400,"mime-type":"image\/jpeg","source_url":"https:\/\/www.olx.co.id\/news\/wp-content\/uploads\/2021\/10\/51bd2f1d-2221-4bec-9863-c1ce6badbd44-324x400.jpeg"},"td_485x360":{"file":"51bd2f1d-2221-4bec-9863-c1ce6badbd44-485x360.jpeg","width":485,"height":360,"mime-type":"image\/jpeg","source_url":"https:\/\/www.olx.co.id\/news\/wp-content\/uploads\/2021\/10\/51bd2f1d-2221-4bec-9863-c1ce6badbd44-485x360.jpeg"},"td_696x0":{"file":"51bd2f1d-2221-4bec-9863-c1ce6badbd44-696x298.jpeg","width":696,"height":298,"mime-type":"image\/jpeg","source_url":"https:\/\/www.olx.co.id\/news\/wp-content\/uploads\/2021\/10\/51bd2f1d-2221-4bec-9863-c1ce6badbd44-696x298.jpeg"},"td_1068x0":{"file":"51bd2f1d-2221-4bec-9863-c1ce6badbd44-1068x458.jpeg","width":1068,"height":458,"mime-type":"image\/jpeg","source_url":"https:\/\/www.olx.co.id\/news\/wp-content\/uploads\/2021\/10\/51bd2f1d-2221-4bec-9863-c1ce6badbd44-1068x458.jpeg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"source_url":"https:\/\/www.olx.co.id\/news\/wp-content\/uploads\/2021\/10\/51bd2f1d-2221-4bec-9863-c1ce6badbd44.jpeg"}],"_links":{"self":[{"href":"https:\/\/www.olx.co.id\/news\/wp-json\/wp\/v2\/posts\/6135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.olx.co.id\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.olx.co.id\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.olx.co.id\/news\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.olx.co.id\/news\/wp-json\/wp\/v2\/comments?post=6135"}],"version-history":[{"count":1,"href":"https:\/\/www.olx.co.id\/news\/wp-json\/wp\/v2\/posts\/6135\/revisions"}],"predecessor-version":[{"id":40262,"href":"https:\/\/www.olx.co.id\/news\/wp-json\/wp\/v2\/posts\/6135\/revisions\/40262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.olx.co.id\/news\/wp-json\/wp\/v2\/media\/6136"}],"wp:attachment":[{"href":"https:\/\/www.olx.co.id\/news\/wp-json\/wp\/v2\/media?parent=6135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.olx.co.id\/news\/wp-json\/wp\/v2\/categories?post=6135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.olx.co.id\/news\/wp-json\/wp\/v2\/tags?post=6135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}