{"id":7473,"date":"2021-10-14T07:54:49","date_gmt":"2021-10-14T07:54:49","guid":{"rendered":"http:\/\/tri-pc:8073\/olx-news\/2021\/10\/14\/banyak-aktivitas-corporate-branding-pr-asuransi-astra-dapat-penghargaan-dari-iconomics\/"},"modified":"2021-10-14T07:54:49","modified_gmt":"2021-10-14T07:54:49","slug":"banyak-aktivitas-corporate-branding-pr-asuransi-astra-dapat-penghargaan-dari-iconomics","status":"publish","type":"post","link":"https:\/\/www.olx.co.id\/news\/banyak-aktivitas-corporate-branding-pr-asuransi-astra-dapat-penghargaan-dari-iconomics\/","title":{"rendered":"Banyak Aktivitas Corporate Branding, PR Asuransi Astra Dapat Penghargaan dari Iconomics"},"content":{"rendered":"<p><strong><a href=\"http:\/\/News.OLX.co.id\">News.OLX.co.id<\/a><\/strong> &#8211; Strategi <em>corporate branding <\/em>yang dijalankan oleh tim <em>Public Relations<\/em> di masing-masing perusahaan sangat menentukan tingkat kepercayaan pelanggan dalam setiap bisnis yang dijalankan.\u00a0<\/p>\n<p>Jika dikelola dengan baik, masyarakat tentu akan jauh lebih mengenal produk atau jasa yang ditawarkan oleh perusahaan. Sebaliknya, jika strategi <em>corporate branding-<\/em>nya buruk, akan berdampak pada kekecewaan konsumen.\u00a0<\/p>\n<p>Menurut Iconomics, perusahaan terbaik dalam PR adalah perusahaan yang kapabel dalam membangun tiga pondasi reputasi organisasi, yaitu <em>Commercial, Organizational, <\/em>dan <em>Social. <\/em>Pondasi <em>Commercial<\/em> terdiri dari beberapa elemen seperti <em>growth, product &#038; service quality, <\/em>dan <em>Size &#038; Presence<\/em>.\u00a0<\/p>\n<p>Kemudian untuk pondasi <em>Organizational<\/em> terdiri dari <em>competency, employment welfare, <\/em>dan <em>cleanliness &#038; honesty. <\/em>Terakhir adalah pondasi <em>Social<\/em> yang terdiri dari <em>social-environmental contribution, customer value, <\/em>dan <em>familiarity.<\/em><\/p>\n<p>Asuransi Astra menyadari sepenuhnya akan pentingnya <em>image<\/em> positif yang harus disampaikan kepada masyarakat, khususnya kepada pelanggannya.\u00a0<\/p>\n<p>Untuk itu Asuransi Astra terus berusaha dalam menyempurnakan produk dan layanan serta menjalankan strategi <em>corporate branding <\/em>yang tepat lewat berbagai <em>channel <\/em>komunikasi dan aktivasi demi meraih kepercayaan dari para pelanggannya.\u00a0<\/p>\n<p>\u201cSebagai perusahaan yang bergerak di bidang jasa, kepuasan dan penilaian positif pelanggan adalah fokus dari Asuransi Astra. Sesuai dengan visi <em>Bring Peace of Mind to Millions<\/em>, kami selalu berusaha menciptakan <em>peace of mind <\/em>di hati pelanggan setia kami. Kami bersyukur Asuransi Astra mempunyai reputasi yang baik dan semakin dipercaya oleh pelanggan,&#8221; ungkap Laurentius Iwan Pranoto S. selaku Head of Communication &#038; Customer Service Management Asuransi Astra.\u00a0<\/p>\n<p>Upaya keras tersebut tidaklah sia-sia. Selain Asuransi Astra terus menjadi perusahaan asuransi yang diminati sebagian masyarakat, juga berhasil meraih penghargaan Corporate Branding PR Award 2021 dari Iconomics untuk kategori General Insurance Asset > 5T.\u00a0<\/p>\n<p>Dalam menentukan perusahaan pemenang, Iconomics sendiri sudah melakukan berbagai survei secara <em>online <\/em>kuantitatif sejak Februari hingga Maret 2021 lalu dengan melibatkan lebih dari 10.000 responden di 10 kota besar di Indonesia (Medan, Palembang, Jakarta, Bandung, Yogyakarta, Semarang, Surabaya, Bali, Balikpapan, dan Makassar).<\/p>\n<p>&#8220;Semoga penghargaan ini mampu untuk terus mendorong kami tetap memberikan yang terbaik kepada para pelanggan sehingga akan semakin banyak yang dapat merasakan kemudahan, kenyamanan, serta <em>peace of mind<\/em> selama menjadi pelanggan Asuransi Astra,&#8221; pungkasnya.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asuransi Astra berhasil meraih penghargaan Corporate Branding PR Award 2021 dari Iconomics untuk kategori General Insurance Asset > 5T.<\/p>\n","protected":false},"author":6,"featured_media":7474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":{"0":"post-7473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-keuangan"},"acf":[],"aioseo_notices":[],"wp:featuredmedia":[{"id":7474,"date":"2021-10-14 07:55:15","slug":"b101c70e-f4a7-43ba-9454-5c6812ec85fe","type":"attachment","link":"https:\/\/www.olx.co.id\/news\/banyak-aktivitas-corporate-branding-pr-asuransi-astra-dapat-penghargaan-dari-iconomics\/b101c70e-f4a7-43ba-9454-5c6812ec85fe\/","title":{"rendered":"Banyak Aktivitas Corporate 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